The Catalyst
Learn the leadership perspectives, frameworks, and mental models you need to be successful.
You're in the Party Planning Business
The Catalyst is a Group 18 publication. I'm Kevin Noble. I run a business transformation consultancy and write practical frameworks for leaders who want more from themselves and their teams. If someone forwarded this to you, you can subscribe at https://catalyst.group18.co/. Last time I committed to you that I would send out cold outreach messages to prospective clients. Ken on the team did the sending, using the PDF I built and some language we designed, and he sent out something on the...
Every value has a shadow
The Catalyst is a Group 18 publication. I'm Kevin Noble. I run a business transformation consultancy and write practical frameworks for leaders who want more from themselves and their teams. If someone forwarded this to you, you can subscribe at https://catalyst.group18.co/. Do you remember that software project we won that I was nervous about? Well, I should not have been. It has gone really well! In our latest demo, only the second one of the project, we’ve gone really far. The clients were...
The offsite was the easy part
The Catalyst is a Group 18 publication. I'm Kevin Noble. I run a business transformation consultancy and write practical frameworks for leaders who want more from themselves and their teams. If someone forwarded this to you, you can subscribe at https://catalyst.group18.co/. A friend recently inspired me to get on the balcony and look at my business as an object. Since we’re so small, I spend a lot of my time IN the business, as they say. I’m the developer. The strategist. I’m heads down on...
Confident and wrong
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note When I started this newsletter in 2023 I wasn’t sure what I would eventually do with it. I just knew I wanted to get started and would figure it out...
I stole a great move from a flight attendant
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note Well, that escalated quickly! A client has approved a proposal to go forward with a custom software build. It'll take us three months to build, so...
When High Responsibility Becomes a Liability
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note I recently had a client lower their monthly services with us, and some of the financial modeling work has slowed. But on the positive side, I also had...
How Productive Teams Speak Differently
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note Despite ALL the noise about AI disrupting software, and even being relatively technical myself, I haven’t built any software with AI. Since I’m not a...
Everything Should Have a Home
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note A good friend, Nick, who I have worked with before has now joined Group 18, bringing the team up to four contractors plus me. It’s feeling lively!...
Intuition Is Trained, Not Innate
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note Happy New Year! I hope you had a happy holiday and end of 2025. I had a great year and am looking forward to an even better one in 2026. At this time...
Magic First. Feasibility Later.
Welcome to the "The Catalyst," Kevin Noble's weekly newsletter about becoming a more effective leader. 🗒️ Past newsletters can be found online here. ❤️ If you enjoy this newsletter please forward it to a friend! 😎 If you're that cool friend, sign up for the newsletter here ☕ Loved this? Say thanks with a coffee and keep this ad-free. Quick Note Hey y’all - Happy Holidays! I’ve had a series of 7-hours-of-meetings days lately. It got me thinking about the idea of “wherever you go, there you...